About Wise Music 

Wise Music Group is an international conglomerate of wholly-owned companies and is home to some of the world’s leading independent classical music publishing houses, as well as a number of pop music catalogs. In 2023, they celebrated their golden jubilee; over these 50 years, they have built and acquired over sixty international publishing houses and more than thirty notable imprints, many of which are iconic household names such as Thelonious Monk, David Bowie and The Zombies.

With their extensive repertoire of both commercial and classical music, including a wealth of original samples, Wise Music had previously faced challenges in fully capitalizing on its vast catalog of works due to catalog conflicts and untracked or unclaimed usage. 

In January 2021, Wise Music partnered with Orfium, making a crucial step towards more effectively managing their works on YouTube, streamlining their catalogs and boosting revenues for their artists and songwriters. 

Orfium’s Solution 

Orfium undertook the full management of Wise Music’s YouTube account in the United States to ensure they are optimizing it and maximizing their revenue potential. The services provided by Orfium include:

• Conflict Management: Orfium organized and updated Wise Music’s rights data, and delivered it to YouTube to ensure all works are tracked and monetized correctly, now and in the future.
• Claiming & Usage Matching: Orfium employs its cutting-edge, deep learning algorithm and matching technology to track and match Wise Music’s compositions to claim additional royalties from YouTube previously missed.
• Manual Claiming on YouTube: Orfium’s team of copyright experts utilize proprietary, purpose-built technology to source, prioritize, and place claims on works featuring Wise Music that YouTube’s fingerprinting technology has been unable to find.
• Data & Reporting: Orfium generates detailed performance reports on the health and performance of the Wise Music catalog, providing full transparency of their account and data to inform their strategy that they didn’t have before.

Results 

Wise Music achieved an incredible feat by more than doubling its YouTube revenue in just one year of partnering with Orfium. They have also accomplished 588k recordings matched in just 32 months and resolved 654K conflicts while updating their outstanding catalogs.

We’ve been very impressed with Orfium’s team and technology. They are experts in their field and are constantly working to increase the value of YouTube revenues for our business in the United States. We feel confident knowing they’re managing our CMS to ensure all of our songwriters and artists are getting the most value from their work.

David Holley, CEO, Wise Music Group

Could your music catalog be generating more revenue across UGC platforms? Talk to Orfium today to find out.

Cavendish Music, the UK’s largest independent production music publisher, traces its origins back to 1937 as Boosey & Hawkes Recorded Music Library. As part of the Anthem Entertainment family, Cavendish’s music has made its mark in numerous productions, including major motion pictures, television shows, video games, and commercials.

In January 2023, Cavendish joined forces with Orfium to manage its YouTube administration, streamline its catalog management, and maximize revenues using Orfium’s advanced AI and Machine Learning (ML) technology across UGC platforms.

Cavendish initially teamed up with Orfium on a trial basis to see what impact they could have on their mega-hit ‘Funny Song.’ Despite billions of views and widespread popularity across TikTok, YouTube and other UGC platforms, the numbers weren’t adding up. Cavendish wanted to explore a better YouTube management and monetization strategy, and Orfium was keen to show them what we could do.

After assigning the Funny Song asset to Orfium, Cavendish’s YouTube revenue skyrocketed by 500% within five months. In April alone, Orfium had tripled the revenue generated on ‘Funny Song’ in the whole year prior!

Impressed by the numbers and the communication at every stage of the process, Cavendish moved its entire catalog over to Orfium and they’re seeing positive results across the whole repertoire. Cavendish’s sister companies have now joined Orfium as well.

Orfium’s full management service for Cavendish includes:

Manual Claiming on YouTube: Orfium’s team of copyright experts employs AI and Machine Learning (ML) technology to identify unlicensed usage of “Funny Song” and Cavendish’s other works. They strategically place claims on videos that go undetected by YouTube’s fingerprinting technology. This targeted approach captures the most valuable videos.

Licensing: Leveraging SyncTracker, Cavendish automates the entire licensing process, allowing them to serve creators on YouTube without the need for a lengthy claims process. Orfium enables licenses on a per-video or channel basis, providing reporting and full visibility into the usage of Cavendish’s catalog.

Catalog Management: Orfium uses its RightsCloud technology to optimize Cavendish’s catalog management, metadata, and claiming. We create a comprehensive rights picture for each song, ensuring fully optimized claiming across all territories with the cleanest, most up-to-date metadata available.

Data & Reporting: Orfium generates detailed performance reports, offering Cavendish full visibility into the health and performance of their catalog. With actionable insights, Cavendish can drive more revenue and growth, confident in the knowledge that their catalogs are being managed and monetized correctly.

Results:

Within five months of partnering with Orfium for catalog management and licensing, Cavendish experienced remarkable results:

• 500% increase in Cavendish’s YouTube revenue.
• Over 400,000 “Funny Song” videos were claimed.
• Over 2,000 manual claims were placed.
• 39,062+ licenses were released through SyncTracker.

…and all of this within the first five months of the partnership. Lots more to come.

In Cavendish’s words…

“Orfium took on “Funny Song” at the beginning of January, and by the end of the January statement, we were simply gobsmacked. We have been gobsmacked every single month since then. Orfium has exceeded our expectations, and we are genuinely happy with the partnership.”

Gareth Owen, Managing Director, Cavendish Music

Could your music catalog be generating more revenue across UGC platforms? Talk to Orfium today to find out.